Meine Bilder gehören mir!

erstellt am 1.11.2012 von Ingmar Böckmann

Wer heute im E-Commerce erfolgreich sein will, benötigt dringend uniquen Content. Texte, Bilder, Videos; all das erhöht erst dann signifikant die Auffindbarkeit im Netz, wenn es sich vom großen Einerlei im Internet deutlich unterscheidet. Texte müssen alle Produktinformationen liefern und sollen sich trotzdem von der reinen Produktbeschreibung unterscheiden. Sei es durch redaktionelle Beiträge, oder ein mehr an Informationen. Videos und Bilder müssen von sehr guter Qualität und mit vollständigen Dateiinformationen erstellt werden. Das ermöglicht es den Suchmaschinen dieser Welt den Content zu finden, vom Rest abzugrenzen und dem potentiellen Kunden in der generischen Suche auf einem prominentem Platz anzubieten.

Nachteil dieser schönen und gehaltvollen Inhalte ist der hohe zeitliche und finanzielle Aufwand zur Produktion derselben. Diese Investitionen sind allerdings oft vertretbar, insofern kein böser Bube auf die Idee kommt die kostbaren Inhalte zu stehlen und im eigenen Shop einzusetzen. Das würde nämlich den Wert des eigenen Contents senken und somit dem Dieb einen Vorteil verschaffen, der die notwendigen Investitionen zur Erstellung des Contents nicht tätigen musste. Im Übrigen ist es dabei nahezu egal ob der Dieb sich im gleichen Marktumfeld bewegt wie der rechtmäßige Contentbesitzer. Entscheidend ist nur die Streuung der wertvollen Inhalte und damit deren Entwertung durch fehlende Einzigartigkeit.

Helfen kann dabei ein Digitales Wasserzeichen. Dieses kann unentfernbar mit Bildern und Videos verbunden werden. Texte können so leider nicht geschützt werden. Andere durch ein Digitales Wasserzeichen geschützte Inhalte lassen sich aber einfacher im Internet wiederfinden. Das Eigentum an diesen Inhalten lässt sich wesentlich einfacher beweisen und kann vor Gerichten zu einem wichtigen Nachweis werden. Gegenüber der Suchmaschine lassen sich die Eigentumsverhältnisse besser belegen, was zu einer schnellen Verbannung der Suchergebnisse mit gestohlenem Inhalt führen kann.

Was Digitale Wasserzeichen heutzutage alles können, wie sie für den eigenen Content nutzbar gemacht werden können und welcher Aufwand dafür notwendig ist können Sie gerne auf dem E-Commerce Tag 2012 am 14./15. November in  Berlin erfahren.

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